Our values

Timeless furniture, for slowing down

Between constant availability, deadlines and personal goals, we find it increasingly difficult to focus on the here and now. Too many things demand our time and we are losing our awareness of what is essential.

We at REDUCE.DESIGN want to contribute to deceleration with our timeless, minimalist furniture with pleasant clarity.

The stories of our furniture direct the focus to the here and now, creating a feeling of calm and serenity.

Sustainability is often used as a term without any real substance. We think differently. We emphasize our efforts to enable conscious, sustainable living by consciously focusing on transparency in the design and manufacture of our products. We firmly believe that the key to conscious living lies in reducing things to the essentials and using resources responsibly.

One brand, three souls

RE.D Moments

The design is defined by the character of residual materials that were once considered waste. We are committed to making sustainability tangible in order to create awareness for good furniture.

LEARN MORE

Pure RE.D

The design plays with familiar shapes that we come into contact with every day. These forms are the basis for our designs, which are intended to encourage us to consciously pay attention to the essentials in our surroundings.

LEARN MORE

RE.D Arrival

The design is inspired by the conditions of production and focuses on the reduction of materials and machines. The functional, aesthetic design reflects the resource-saving production in a comprehensible way.

LEARN MORE

Function and quality are our top priorities

"At the same time, it is important to us that the conscious selection of furniture creates a space of slowing down."

Kerstin Pfleger, co-founder

OUR VISION: MAKING SPACES A SLOWED-DOWN PLACE